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Introducing Queen Mimi of NoMad, cover star! Pentagram partner Paula Scher was invited to design the latest issue of , the print publication of WeTransfer’s digital arts and editorial platform, and gave the leading role to her beloved Australian Shepherd, Mimi.

Each issue of WePresent is created in three separate versions by three different sets of designers. Number 5 has a focus on neighborhood and community, the three variations were designed by Scher in New York, in Amman, and in Berlin.

In keeping with the issue’s theme, Scher and her team created a map of Mimi’s morning walk through Manhattan’s NoMad neighborhood. Mimi is not one to sit and pose for pictures, so all images of the dog, as well as those used in the map, were created with AI through . The Pentagram pet also shows up in a story about creativity as an interspecies phenomenon.

Scher and her team used the issue as an opportunity to play with type, including the blown-up Helvetica they recently created for Scher’s first NFT, along with the retro-futuristic (by David Jonathan Ross), the OTvar font (by Shiva Nallaperumal) and hand-lettering by the artist

The magazine is available for purchase globally via , and at in London and in Amsterdam.