The centerpiece of the lobby is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment.
is New York鈥檚 first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.
The centerpiece is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment. Pentagram collaborated on the project with the architecture firm , which is working with the theater to reconceive its lobby space to better engage audiences.
Client
The New 42nd StreetSector
- Arts & Culture
Discipline
- Brand Identity
- Signage & Environmental Graphics
Office
- New York
Partner
Project team
- Rory Simms
- Courtney Gooch
- Sarah McKeen
- Luther Young
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