The logo streamlines the identity into a strong, flexible monogram.
The is the leading nonprofit organization defending civil liberties in the digital sphere, working to promote freedom and protect rights across issues like free speech, net neutrality and data privacy. Pentagram has designed a new identity for the EFF that is bold, simple and versatile, equally effective in uses ranging from legal services to activist campaigns.
The pro bono project grew out of the work EFF did helping one of Pentagram鈥檚 favorite design blogs, Kate Wagner鈥檚 , a irreverent critique of contemporary residential architecture. EFF defended Wagner when an online real estate company threatened a potential lawsuit for using photos from its site. EFF , and the real estate company聽. To express its appreciation, Pentagram volunteered to design a new logo for the group.
The organization is already widely known as the EFF, and the logo streamlines the identity into a strong, flexible monogram. An alternate lockup fits the group鈥檚 lengthy full name in a screen-like space within the logo that can also be used to highlight other text and images. Built of letters of the same height and width, the modular logo can be stacked and reconfigured in multiple ways. , an open-source DIN font, is the primary typeface for the identity.
