The poster is inspired by The A鈥揨, an enduring and seminal example of information design.聽
London is one of the most mapped cities in the world. Unpredictable and complex, its gradual growth from a collection of villages to a metropolis has been charted endlessly. As part of London Design Festival 2015, dn&co celebrated these cartographic iterations with Co-ordinates, an exhibition of A1 prints mapping London.
Pentagram鈥檚 contribution to the exhibition was a print that hangs alongside submissions from 25 of London鈥檚 top design studios, including Biblioth猫que, Hingson Studio, Poke and Spin.
Pentagram鈥檚 print is inspired by The A鈥揨, an enduring and seminal example of information design. The print is a blown up reworking of the street atlas鈥檚 distinctive blue and red logo. This small variation on a familiar image serves to remind us that the true extent of the city鈥檚 reach still remains a mystery to even the most seasoned Londoner.聽
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