
A pair of books is used to form the logo and playfully illustrate different genres like romance, thrillers, sci-fi and humor.


is an online retailer that helps support independent bookstores by sharing its sales revenue with local shops. The bookseller recently announced the launch of a new e-book platform that will enable users to download digital books, with profits from the sales going back to the indie sellers. The initiative has garnered positive coverage from , , and .
Pentagram designed the identity, website and animations for Bookshop.org, including a logo that forms the letter “B” from a pair of books. The site is still in the works, but the bookseller launched a redesigned app featuring the animations, which use pairs of books to playfully illustrate different genres like romance, thrillers, sci-fi and humor.
Office
- New York
Partner
Project team
- Bruno Bergallo
- Yansong Yang
- Olivia Ray
- Jack Roizental