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Pentagram

Pentagram

鈥楴ow You See It鈥�

Publications 鈥� Nov 07, 2017

Michael Bierut鈥檚 new book of essays is published by Princeton Architectural Press.


Pentagram鈥檚 Michael Bierut collects his recent writing in the new collection , published by聽.

In 54 short pieces from the past decade, Bierut explores a diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; an inside look at his experience creating the "H" logo for Hillary Clinton's 2016 presidential campaign; and a tribute to his mentor, Massimo Vignelli.聽The book follows Bierut鈥檚 2007 collection, Seventy-nine Short Essays on Design.

Bierut recently celebrated the publication of Now You See It with friends, colleagues and clients at , the design bookshop co-founded by Pentagram alums Jesse Reed and Hamish Smyth聽in Greenpoint, Brooklyn.

Order Now You See It .

Michael Bierut at the design bookshop Standards Manual in Greenpoint, Brooklyn.
Michael Bierut at the design bookshop Standards Manual in Greenpoint, Brooklyn.
Tess McCann, Jesse Reed, Michael Bierut, Hamish Smyth and Jessica Adams.
Tess McCann, Jesse Reed, Michael Bierut, Hamish Smyth and Jessica Adams.
A display of books at the store.
A display of books at the store.
Laura Miller, Michael Bierut, Jennifer Lippert, Jesse Reed and Hamish Smyth.
Laura Miller, Michael Bierut, Jennifer Lippert, Jesse Reed and Hamish Smyth.
Tobias Frere-Jones, Luke Hayman, Emily Oberman and Paula Scher.
Tobias Frere-Jones, Luke Hayman, Emily Oberman and Paula Scher.
Michael Bierut and Randall Rothenberg.
Michael Bierut and Randall Rothenberg.
Blake Eskin and Gary Hustwit.
Blake Eskin and Gary Hustwit.
Laura Shore, Katie Barcelona and Gus P茅rez.
Laura Shore, Katie Barcelona and Gus P茅rez.
Alexandra Lange, Katie Meaney, Andrea Monfried and Michael Bierut.
Alexandra Lange, Katie Meaney, Andrea Monfried and Michael Bierut.
The party in the backyard at Standards Manual. Catering by Anne Ferril and A Delicate Balance.
The party in the backyard at Standards Manual. Catering by Anne Ferril and A Delicate Balance.
Dorothy Kresz and Michael Bierut.
Dorothy Kresz and Michael Bierut.
Jose Fresneda, Justin Colt and Simone Cotton.
Jose Fresneda, Justin Colt and Simone Cotton.
Xarissa Holdaway and Nitsuh Abebe.
Xarissa Holdaway and Nitsuh Abebe.
Gary Hustwit and Kelsey Keith.
Gary Hustwit and Kelsey Keith.
Andrea Jarrell, Susan Sack and Michael Bierut.
Andrea Jarrell, Susan Sack and Michael Bierut.
Ken Deegan, Hamish Smyth and Michael Gericke.
Ken Deegan, Hamish Smyth and Michael Gericke.
Luke Hayman, Martin Perrin and Peter Arkle.
Luke Hayman, Martin Perrin and Peter Arkle.
Eddie Opara, Ken Deegan and Hamish Smyth.
Eddie Opara, Ken Deegan and Hamish Smyth.
Julia Lindpaintner.
Julia Lindpaintner.
A guest checks out the book.
A guest checks out the book.
Pamela Talese, Kevin Hurley and Cheryl Hurley.
Pamela Talese, Kevin Hurley and Cheryl Hurley.
Ed Cutting and Tin Nguyen.
Ed Cutting and Tin Nguyen.
Yve Ludwig, Stefanie Kubanek, Michael Bierut, Andrea Jarrell, Katie Barcelona and Gus P茅rez.
Yve Ludwig, Stefanie Kubanek, Michael Bierut, Andrea Jarrell, Katie Barcelona and Gus P茅rez.
Tobias Frere-Jones and Jesse Ragan.
Tobias Frere-Jones and Jesse Ragan.
Andrew Kringas, Nick Dunstan, Martha Bierut, Alexandra Ronco and Dana Goin.
Andrew Kringas, Nick Dunstan, Martha Bierut, Alexandra Ronco and Dana Goin.
Aron Fay and Vijay Mathews.
Aron Fay and Vijay Mathews.
Susan May, Katie Rominger and Abby Matousek.
Susan May, Katie Rominger and Abby Matousek.
Matthew Septimus, Darrel Frost and Tess McCann.
Matthew Septimus, Darrel Frost and Tess McCann.
Yve Ludwig, Tom Mellins, Donald Albrecht and Alexandra Lange.
Yve Ludwig, Tom Mellins, Donald Albrecht and Alexandra Lange.
Tess McCann, Robin Scheines, Naomi Abel and Katie Rominger.
Tess McCann, Robin Scheines, Naomi Abel and Katie Rominger.
Michael Bierut, Rory Simms and Taylor Franklin.
Michael Bierut, Rory Simms and Taylor Franklin.
Michael Bierut and Kemp Attwood.
Michael Bierut and Kemp Attwood.
Michael Bierut and Perrin Drumm.
Michael Bierut and Perrin Drumm.
Drew Connor, Michael Bierut and MaryAnne Gilmartin.
Drew Connor, Michael Bierut and MaryAnne Gilmartin.
Rachel Abrams.
Rachel Abrams.
Michael addresses the crowd and thanks them for coming.
Michael addresses the crowd and thanks them for coming.
Standards Manual in Greenpoint, Brooklyn.
Standards Manual in Greenpoint, Brooklyn.

Photographs by Federico Rodriguez Caldentey.