A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons.
is a purpose-driven African food company committed to transforming communities in rural West Africa, with all proceeds going to the region. The company was founded by Pierre Thiam, the celebrated Senegalese-born chef, restaurateur and activist, and the food entrepreneur Philip Teverow. Pentagram has designed an identity for 驰辞濒茅濒茅 and packaging for its first product,聽a line of , an ancient grain that is a superfood, similar to quinoa.
Thiam saw Paula Scher鈥檚 map painting of Africa and wanted to commission a drawing for the 驰辞濒茅濒茅 branding. The designers extended this into a full visual language, including custom hand-drawn typography and icons. The map highlights the area of West Africa where fonio is grown.
Office
- New York
Partner
Project team
- Emily Atwood
- Jack Roizental
- Jake Masakayan
- Rusty Van Riper
