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Pentagram

Pentagram

‘World Wide Storefront’

Identity and website for an exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe.

The WWSf website is the primary platform for experiencing the exhibition.
The site plots the projects on a map of the world.
360-degree view of a project site.
The project page features a blog by the participant, video, 360-degree view and curated Soundcloud playlist.

 A fluid extension of the identity and exhibition, the WWSf website presents a map of the world, with each project represented by a pin icon.

Exhibition handout printed on newsprint.
The handout folds out into a poster.
The website is accessible via iPads in the gallery. Photo by Miguel de Guzmán.
Plexiglas stencils to be used by participants for spray-painting the identity on shipping boxes.
The identity is applied to packing tape and stencils to disperse the graphics around the world.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.