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Pentagram

Pentagram

Wildlife Conservation Society

Identity for the leading organization that manages conservation programs around the globe.

The symbol can be used in linear form, in color or with imagery.
The symbol is used in conjunction with the full name, the acronym, or the names of parks & programs.

Made of simple geometry, the mark can project a wide range of expressions, from serious to lively, and has a built-in flexibility that reflects the idea of biodiversity.

apppage of the redesigned WCS website, which incorporates the new identity.
Park website for the Central Park Zoo. Website design by Viget.
Mobile park website.

Color is an essential element of the system, used to playfully echo the animals and environments. By applying tints, a two-color version of the symbol can give the appearance of a five-color combination, creating a modern, vibrant pattern.

Design for a bus shelter ad.
Embroidered cap.
Button.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.