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Pentagram

Pentagram

‘Mڴǰ’

Design for a book featuring Adam Vorhees's still-life images of brains from the Texas State Mental Hospital.

A damaged label (left) dates back to 1952.
Text by Alex Hannaford tells the story of the former Texas State Lunatic Asylum.

Most of the faded labels on the jars included case numbers that referenced medical records, and finding those records and gaining access to them became the photographer’s second obsession.

Several dyed brain segments used for teaching.
The book’s designers composed several of the spreads into visually dynamic, gallery layouts.
Multiple brains wrapped in gauze.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.