app

Pentagram

Pentagram

í

Identity for a new bookshop that encourages creativity and discovery by the team behind Second app.

Bookmarks photographed with ‘A Visual Inventory’ published by Phaidon

í has been set up as a tonic for overload of information synonymous with modern life.

The í identity is derived from from the Second app identity, using the same principle of overlapping but with a different set of shapes.

A temporary hoarding was designed whilst the shop was being refurbished
Detail of the hoarding which was made from a combination of tapes by Jessica Sutton
The interior is designed by SelgasCano
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.