This year鈥檚 edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials.
The Harvard Graduate School of Design recently hosted the , the yearly event that brings together innovators and students from every field to engage in and explore all things design. Pentagram designed the identity for the event. Titled 鈥淔ailurexDesign,鈥� this year鈥檚 edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials.
The designers set the identity spinning across applications that included the website, poster, programs, totes, pencils, and more. The team precisely calibrated the 鈥渇all鈥� and rotation of the letters in the logotype, set in . When the letters aren't rolling over, they slip, slide or appear generally unstable, and a giant 鈥淴鈥� crosses out the conference t-shirt. The color palette features a particularly alarming shade of red, balanced with black and white.
Launched in 2012, HarvardxDesign is a collaborative, cross-school effort between student groups at the , , and . Read more about the conference .
Sector
- Education
- Arts & Culture
Discipline
- Brand Identity
- Digital Experiences
