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is an online publication co-founded by Tatti Ribeiro and Clare McLaughlin that explores a single theme in depth each month, with new content delivered almost daily. With social issues as a starting point, the site has taken a comprehensive look at subjects as varied as , , the , and . Pentagram has designed a brand identity and website for the media startup that captures its fresh, authoritative take on the news and invites readers to join the discussion.

Frank鈥檚 distinctive name Gregory Frank, a military man with a direct approach who was a neighbor of Ribeiro while she was growing up. The site applies this 鈥渇rankness鈥� to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries. Contributors are experts in their fields, in line with the site鈥檚 mission of 鈥渦nderstanding the world yesterday, today and tomorrow.鈥�

The Frank brand identity is straightforward, welcoming and accessible, with an understated all-lowercase logotype set in the old-school serif Plantin Schoolbook, and Helvetica as a supporting typeface. The typography of the wordmark works well at different sizes, scaling up to show details and proportions. The brand architecture uses 鈥淔rank鈥� as both a prefix and descriptor, setting up categories and departments as their own sub-brands: Frank Photos, Frank Interviews, Frank Debates, and so on. Each is assigned a specific color, creating a cohesive system.

The website, developed with , takes its cues from classic newspaper design, with a masthead, rule lines and a gridded structure that is easy to scan.聽The clean, clear design extends to the navigation, which allows readers to sort by issue and features a calendar view that shows complete coverage of a topic throughout the month. Pentagram also developed a cohesive look for the maps, charts, diagrams and other infographics that accompany stories or are stand-alone features themselves.